About Us
Made to stay, by hand in Seoul.
Gold you keep, made once, for you.
Your piece begins when you choose it. From then on, everyone who handles it knows it is going to one person: the one who sets the stone, the one who closes the clasp, the one who gives it its last polish.
It does not come off a shelf, and it was never one of many. It was made once, for you.
The standard
The inside of a band. The back of a setting. The post behind a pearl. These are the parts that decide whether a piece lasts, and they are exactly where it is easiest to cut a corner.
We do not. The unseen surfaces are finished as carefully as the seen ones, every one of them. If the inside is not right, the piece does not leave until it is.
A letter from the founder
I am a goldsmith's daughter. My father has been at the bench for over forty years, and I grew up in his workshop. What I learned there was not how jewelry is designed. It was what he refused to let out the door. To him, a piece that was only good enough was not yet finished.
I started Naomi Seoul on that standard. Every piece here is made on purpose, and none of them stands still: we keep refining each one long after it is first released. Nothing leaves that I would not hand to you myself.
I wanted the gold our mothers kept in a drawer to be something you would reach for now. If anything is unclear, before or after you order, write to me.
With care,
Naomi